Social Sales Training
WELCOME TO 11TH AVENUE!
https://youtu.be/PZ2Z--zLGbM --- welcome video.
We are excited to have you! At 11th Avenue our goal is simple. We want to help you:
1. Get adorable, high-quality fashion at 50% off
2. Help you make money from home by posting about that adorable fashion on social media
3. BONUS!! Have fun while doing it!
We will continually add to this training page, so check back often for more tips and tricks on how to build your business. For now, here are the basics to get started.
SO HOW DOES IT ACTUALLY WORK?
As the name implies, Social Selling is, well...social! And oh so simple. You'll make money in two main ways.
Selling on social media & IRL You'll create social media accounts for your new clothing biz, and start building a following of fashion lovers. Then each day you'll post pics and details of one or more items that you want to offer your followers and we provide the professional photos and details for you. If they want to make a purchase they simply comment with the item they want along with their email address. You send them an invoice, then order the item on the wholesale site, and we ship it straight to your customer! Easy. Peasy.
This is called "Comment Selling", and you've probably seen it on accounts you follow or maybe even purchased items this way yourself. That's what you'll be set up to do, but without all the risk and hassle that normally come along with it!
Some sellers find home parties and pop up shops are a great way to supplement, or even exceed, their comment selling profits. If that's you, we've got you covered! You can buy as little or as much inventory for your events as you'd like, and we'll set you up with the tools you need to take orders in person.
Things to keep in mind. You do pay shipping on the wholesale site, and will also cover PayPal fees when you collect payment. So keep that in mind when choosing the price you want to sell each item for. Shipping and PayPal fees will be around $4-$5 (sometimes more, sometimes less) on each item.
Let's look at an example:
An item with a wholesale cost of $15 could be priced as high as $45 standard retail pricing. You can set your price wherever you'd like, but for Social Selling we recommend choosing an "impulse buy" price. You want it to be easy for them too see it, love it, and comment right away to buy it. That's much easier to do at, say $28 than it is at $45.
Now, let's see how much you can make. Your total cost on the $15 item will be around $19 after you account for shipping and payment costs. If you sell it at $45 you would profit $26. If you sell it for $28 you would obviously profit much less, just $9. But again, it would be much easier for your followers to "pull the trigger" at $28 than it would be at $45. So, while you make less on each sale, you will make more sales choosing a great impulse buy price.
WHAT TO DO NEXT
1. If you haven't already, create an Instagram account, Facebook page, and Facebook group. Feel free to pick any name you'd like for your shop, and social media accounts. Use pictures from the wholesale site to put some good content on your pages before you add customers. Do some sneak peeks and "coming soons" to get your customers excited for opening day!
You can also do posts such as, “Just Joy is going live on July 10th! The first 10 people to add 20 friends to this group will get a $5 off coupon for your first order! Once you’ve added your 20 friends, comment “done”. I will message you your code!” Or something to that effect. Posts like these will boost engagement, increase your followers, and help get sales.
Here are a few examples of posts you can do on your social media platforms:
Helpful Training Videos:
How Can 11th Avenue Help You?
https://youtu.be/tdSIUkNdbkg
How to Stand Out From the Competition
https://youtu.be/ILWPnvTjOc0
How to Add an Instagram Story:
You can now pick an image or take a picture to post on your story.
Once you’ve selected an image, you can type or draw on it. You could type the price or description, whatever you prefer.
When you’re ready to post, click on send:
1. Private message us to get your code to get 30% off everything on the site.
2. We will create a special discount 15% off code for you to share with your followers.
3. We will track your code and if we receive 3 orders from you, we will send you a free item for the next collab.
4. When you receive the item, take professional photos and tag us in your posts. Give your followers your 15% off code and every month we have 3 sales from you, we will send you another free item.
5. If we ever get 10+ orders from your code, we will send you $25 via pay pal on top of a free item.
If you'd like to participate in this, send us a private message and we will get you your codes!!💙 All ages and sizes allowed. You do not have to have a certain amount of followers. Just be someone who loves fashion and knows how to share it with others!"
- Bring Value to the Platform
- Like, Comment, Reply for 5-10 Minutes Before
- Comments Should be 5+ Words
- If Using an Emoji, Use Two
- Reply To Comments
- Reply to Stories
10 BEST INSTAGRAM HASHTAGS FOR BOUTIQUES AND SHOPS
1. #thatsdarling
Shops should use this hashtag for their lifestyle images or when reposting their customer’s posts.
2. #shopoholics
If you use this post, you’ll reach people who are interested in shopping. Posting mirror selfies would be ideal for this hashtag.
3. #shoppingday
You’ll reach people who are in the midst of shopping.
4. #fashionaddict
Putting pictures of your products from your shop or boutique in front of fashion addicts is a no brainer.
5. #currentlywearing
Using this hashtag is like informing your potential customers of entire outfits they can purchase from you.
6. #flatlay
Flatlays are extremely popular (and I have a feeling they always will be). You know when you’re deciding what to wear for the day or for a night out and you start laying out your clothes and your accessories on your bed to see what looks good together? It’s the same concept of a flatlay photo. You’re showing your customers what items of yours look good together.
7. #instastyle
Super popular Instagram hashtag for those who want to show off their style. Similar to #fashionaddict. Types of pictures can range.
8. #styleblogger
You never know what next blogger will see your shop and want to work with you.
9. #styleinspo
10. #whatiwore
As a boutique or shop, showing your products style together and providing styling advice is important.
Once you’ve found the influencers you want to work with you’ll need to reach out to them and agree on a collaboration structure. There are typically five key aspects you’ll want to negotiate around:
Timeframe – Be upfront about the deadline and highlight that it’s imperative they meet it.
Output – Be clear with what you want them to produce. For example, two pieces of content, one to be published on the influencer's account with a mention of your brand, and one that you'll use at your discretion.
Content Usage – Let them know what content usage rights you want. The influencer will always retain the ownership as the creator, but we typically ask for a two-year full content usage right.
Payment – Almost all of the best influencers will require a fee for their services. Occasionally, they may be willing to negotiate or take a free product/service/experience as part of that fee; however, you should expect to make some payment to them. When you're negotiating a price, keep in mind that you're paying for multiple services: content creation, usage rights, and access to their audience.
Sponsored Hashtag – Regulations on sponsored content are varied around the world and changing all the time. I suggest erring on the side caution and always using #spon or #ad. We’ve found it makes absolutely no difference to the performance or response to the post.
The bigger, the better. To really gain traction from the tips below, I suggest that you grow your Facebook group to at least 200 members.
500 is even better. A Facebook group with at least 500 members is often considered to have reached “critical mass” and will start growing by itself.
As with any marketing channel, not everyone is going to buy from you. Therefore, if you want a healthy percentage of conversions, your group size should be decent — at least 200.
Your group should be closed
The reason why is part exclusivity and part protection.
When someone gains access to a closed Facebook group, they feel a sense of exclusivity. Not everyone gets to join it. Not everyone is selected or accepted.
This feeling, in turn, helps to keep the attitude within the group respectful and positive.
There’s also a protection component. When you monitor who is accepted into the group, you’ll quickly see just how full of trolls and bots Facebook can be.
After approving a few dozen members, you’ll develop a feel for who’s a legitimate human being requesting access and who’s a bot-powered spammer.
Keep the group closed. By removing the barriers to entry, you degrade the quality of the group itself. Don’t let that happen.
The process for entrance should be simple.
When someone finds your group, they see a button: + Join Group.
They click it, and the join button turns into √ Request Sent button.
Be sure to add/approve members as quickly as possible. I’ll give you some tips on this in the section below when I discuss other admins.
There are times when you’ll want to openly ask people to get involved.
How do you do this? Just ask them!
You can steal these asks. Try asking it at the end of one of your discussions and see what happens.
This is a really important question, and I’d love your feedback. Can you leave a quick comment and tell me what you think?
I know there are some of you who know a lot about this and have something valuable to share. What do you think?
This is something I’ve been curious about for a long time. Let me know!
Please share your experience.
Share your advice with the group.
https://youtu.be/uSHJmSs5Y2Y
-
Giveaway with another small business
- To enter, the customers must follow both of you
- Tag 3 friends in comments
-
Gift Ideas
- Item of Choice
- $15-$25 Gift Card
- Grab Bag of 2-3 items of their size
Top 10 Flatlay Tips for Instagram- By Scrunch.com
Use A Basic Background
Opt for a flatlay background that complements the featured products and doesn’t distract the viewer from the main subject. Simple backgrounds, such as tabletops, wooden floorboards, white cardboard, bench tops, marble tiles, shaggy rugs and clean bed sheets work well in almost any situation, so have a look around your home for surfaces to flatlay on.
Shoot in Natural Light
The number one rule of flatlay images is to always shoot in natural light, either in the morning or afternoon as the midday light is quite harsh. Natural light is best because it does not create shadows, so shoot somewhere that is drenched in natural light, perhaps near a large window or glass doors. Try different places around your home and office until you find a place that gives you the best natural lighting.
Leave Space Between Each Object
To ensure your flatlay is not cluttered and chaotic, leave space between each product. The space doesn’t have to be big, but it needs to be enough to balance out the image.
Pick A Theme
The theme is important because your flatlay should tell a story or describe a moment in time, so ensure every piece of the flatlay helps to tell the story and is in line with the overall theme. The theme could be anything, from travel, fashion, beauty and food to ‘a day in the life’ or ‘what’s in my bag.’ Whatever the case, use products that naturally go well together and would be seen in the same scene.
Get Inspired
Check out some epic flatlays for inspiration before you venture out into the world of flatlaying. Some of our Aussie favourites are @margaret__zhang, @meohmygirl, @taramilktea and @jasminedownling, just to name a few.
Shoot From A Birds Eye View
The aim of a flatlay is to shoot from above the layout, so get up high if you need to and stand on a stool or ladder. If you’ve set up your flatlay on the floor you’ll be able to shoot from above once standing up, but it’s a little harder when you’re shooting on a table or bench top. Get above and over the top of your flatlay for the best shot.
Use Square Template
If you’re shooting a flatlay on your phone, use your camera’s square template to ensure all of the important elements are in the shot. Although Instagram now uploads portrait and landscape images without cropping them, square still looks the best on Instagram and creates harmony and balance.
Focus On One Color Palette
Just like choosing a theme, it is important to choose a colour palette for your flatlay so that everything matches. Choose a color scheme and stick to it, whether it is earthy hues, shades of blue or strictly monochrome. Whatever you choose, resist the temptation to add a contrasting colour to your flatlay and instead accessorize with black, white and metallic.
Experiment With Different Layouts
Don’t always settle for the first arrangement you place, move things around and experiment with your layout until you find something that you are happy with. Be creative and place large items next to small and dainty items, or layer products on top of each other.
Build A Props Box
If you create flatlay images regularly for fun or as a requirement of your work in the digital space, build up a box of props to help give your flatlay a finishing touch each and every time. My prop box has magazines (both old and new), faux flowers, fine jewellery, white cardboard, a marble tile, a succulent and a few pieces of home decor I picked up on sale. They come in handy every time.